DIGITAL CAMPAIGN | WEB FILM
DOVE
RUNAWAY
DOVE INVISIBLE DRY
DIGITAL CAMPAIGN | WEB FILM
RUN
AWAY
DOVE INVISIBLE DRY
Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever
Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold
Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever
Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold
Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever
Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold
Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever
Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold
Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever
Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold
Runaway.
Dove Invisible Dry.
Keep your black clothes black.
DOVE INVISIBLE DRY CAMPAIGN
For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners.
The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.
To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.
Runaway.
Dove Invisible Dry.
Keep your black clothes black.
DOVE INVISIBLE DRY CAMPAIGN
For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners.
The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.
To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.
Runaway.
Dove Invisible Dry. Keep
your black clothes black.
DOVE INVISIBLE DRY CAMPAIGN
For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners.
The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.
To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.
Runaway.
Dove Invisible Dry. Keep
your black clothes black.
DOVE INVISIBLE DRY CAMPAIGN
For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners.
The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.
To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.
Runaway.
Dove Invisible
Dry. Keep
your black
clothes black.
DOVE INVISIBLE DRY CAMPAIGN
For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners.
The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.
To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.
Runaway
Film
Runaway
Film
Runaway Film
Runaway
Film
Credits
Executive Creative Director:
Marco Antonio De Almeida
Creative Director:
Angela Bassichetti
Copywriters:
Flavio Tamashiro, Daniel Boa Nova
Art Directors:
Beatriz Carosini, Eme Viegas,
Vinícius Haquim
Motion Designer:
Felipe Mahalem
Credits
Executive Creative Director:
Marco Antonio De Almeida
Creative Director:
Angela Bassichetti
Copywriters:
Flavio Tamashiro, Daniel Boa Nova
Art Directors:
Beatriz Carosini, Eme Viegas,
Vinícius Haquim
Motion Designer:
Felipe Mahalem
Credits
Executive Creative Director:
Marco Antonio De Almeida
Creative Director:
Angela Bassichetti
Copywriters:
Flavio Tamashiro, Daniel Boa Nova
Art Directors:
Beatriz Carosini, Eme Viegas,
Vinícius Haquim
Motion Designer:
Felipe Mahalem
Credits
Executive Creative Director:
Marco Antonio De Almeida
Creative Director:
Angela Bassichetti
Copywriters:
Flavio Tamashiro, Daniel Boa Nova
Art Directors:
Beatriz Carosini, Eme Viegas,
Vinícius Haquim
Motion Designer:
Felipe Mahalem
Credits
Executive Creative Director:
Marco Antonio De Almeida
Creative Director:
Angela Bassichetti
Copywriters:
Flavio Tamashiro, Daniel Boa Nova
Art Directors:
Beatriz Carosini, Eme Viegas,
Vinícius Haquim
Motion Designer:
Felipe Mahalem
Production Agency:
Bossa Nova
Sound Production:
Bamba Music
Agency:
Ogilvy & Matter
Year:
2008
Production Agency:
Bossa Nova
Sound Production:
Bamba Music
Agency:
Ogilvy & Matter
Year:
2008
Production Agency:
Bossa Nova
Sound Production:
Bamba Music
Agency:
Ogilvy & Matter
Year:
2008
Production Agency:
Bossa Nova
Sound Production:
Bamba Music
Agency:
Ogilvy & Matter
Year:
2008
Production Agency:
Bossa Nova
Sound Production:
Bamba Music
Agency:
Ogilvy & Matter
Year:
2008
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bcarosini. BERLIN
hello@beatrizcarosini.com
bcarosini. BERLIN
hello@beatrizcarosini.com
bcarosini. BERLIN
hello@beatrizcarosini.com
Made with ♥ in Berlin.
Impressum
Made with ♥ in Berlin.
Impressum
Made with ♥ in Berlin.
Impressum
Copyright © 2019. All rights reserved.
Copyright © 2019. All rights reserved.
Copyright © 2019. All rights reserved.