DIGITAL CAMPAIGN | WEB FILM

DOVE

RUNAWAY

DOVE INVISIBLE DRY 

DIGITAL CAMPAIGN | WEB FILM

RUN

AWAY

DOVE INVISIBLE DRY

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Runaway.










Dove Invisible Dry.

Keep your black clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway.










Dove Invisible Dry.

Keep your black clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway.










Dove Invisible Dry.  Keep

your black clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway.










Dove Invisible Dry.  Keep

your black clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway.







Dove Invisible

Dry.  Keep 

your black

clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway
Film

Runaway
Film

Runaway Film

Runaway
Film

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim


Motion Designer:
Felipe Mahalem

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim


Motion Designer:
Felipe Mahalem

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim


Motion Designer:
Felipe Mahalem

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim


Motion Designer:
Felipe Mahalem

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim

Motion Designer:
Felipe Mahalem

Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008

Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008



Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008

 



Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008

 



Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008

 . 

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bcarosini. BERLIN 
[email protected]

 

        

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[email protected]

 

        

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Made with ♥ in Berlin.

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Made with ♥ in Berlin.

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Made with ♥ in Berlin.

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Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.