DIGITAL CAMPAIGN | WEB FILM

DOVE

RUNAWAY

DOVE INVISIBLE DRY 

DIGITAL CAMPAIGN | WEB FILM

RUN

AWAY

DOVE INVISIBLE DRY

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Role: Concept & Art Direction
Agency: Ogilvy & Matter
Client: Unilever

Awards:
Cannes Lions: Finalist
Wave Award: Gold and Silver
Abril Award: Finalist
ABP Award: Grand Prix and Gold

Runaway.










Dove Invisible Dry.

Keep your black clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway.










Dove Invisible Dry.

Keep your black clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway.










Dove Invisible Dry.  Keep

your black clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway.










Dove Invisible Dry.  Keep

your black clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway.







Dove Invisible

Dry.  Keep 

your black

clothes black. 

DOVE INVISIBLE DRY CAMPAIGN

For the launch of the new deodorant Dove Invisible Dry in Brazil under the claim "Keep your black clothes black", it was created an unconventionally digital campaign, which includes an online film and interactive banners. 

The online film, called "Runaway" shows in a humorous and original-way the despair of a woman running away from the rain and not getting her hair wet. The concept was entirely based on the Bunkaru Japanese theater technique.

To create a wider range of viewing, the campaign also includes interactive banners inspired by the classic Atari games (Space Invaders, Pong, Frogger and Snake) also performed by the Bunraku’s dolls.

Runaway
Film

Runaway
Film

Runaway Film

Runaway
Film

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim


Motion Designer:
Felipe Mahalem

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim


Motion Designer:
Felipe Mahalem

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim


Motion Designer:
Felipe Mahalem

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim


Motion Designer:
Felipe Mahalem

Credits

Executive Creative Director:
Marco Antonio De Almeida

Creative Director:
Angela Bassichetti

Copywriters:  
Flavio Tamashiro, Daniel Boa Nova

Art Directors:  
Beatriz Carosini, Eme Viegas,
Vinícius Haquim

Motion Designer:
Felipe Mahalem

Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008

Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008



Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008

 



Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008

 



Production Agency: 
Bossa Nova

Sound Production:
Bamba Music

Agency:
Ogilvy & Matter

Year: 
2008

 . 

Guilty Pleasure
Febreze
Bittersweet
The Opel Corsa
Nike Sticker Wall
Nike Football
Calligraphy
The Opel Corsa
Comedy Break Show
Kit Kat
#AdamYourself
The Opel Adam
M. Cooper meets Corsa
The Opel Corsa
Instasurvival
Land Rover
Upsets the Luxury Class
The Opel Astra
Small Cars Small Stories
The New Adam Rocks
Hot Cats
The Opel Corsa
Anything But Cute
The New Adam Rocks
logo_white_footer

bcarosini. BERLIN
hello@beatrizcarosini.com

 

        

bcarosini. BERLIN 
hello@beatrizcarosini.com

 

        

bcarosini. BERLIN 
hello@beatrizcarosini.com

 

        

ig
fb
lkn
xing

Made with ♥ in Berlin.

Impressum
Made with ♥ in Berlin.

Impressum
Made with ♥ in Berlin.

Impressum
Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.