Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike

Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike

Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike

Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike

Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike

Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Nike Sticker Wall.

Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed
on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top.
The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’.
We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about
how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching
the fans by surprise and proving to them that Nike is still there for them.

Nike

Sticker Wall.

Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed
on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.

Nike

Sticker Wall.

Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.

Nike

Sticker Wall.

Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.

Nike

Sticker

Wall.

Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.

Credits

Digital Creative Director:
Tristan Fitzgerald

Art Director:
Beatriz Carosini 

Credits

Digital Creative Director:
Tristan Fitzgerald

Art Director:
Beatriz Carosini 

Credits

Digital Creative Director:
Tristan Fitzgerald

Art Director:
Beatriz Carosini 

Credits

Digital Creative Director:
Tristan Fitzgerald

Art Director:
Beatriz Carosini 

Credits

Digital Creative Director:
Tristan Fitzgerald

Art Director:
Beatriz Carosini 

Agency:
J. Water Thompson

Year: 
2012

Agency:
J. Water Thompson

Year: 
2012

Agency:
J. Water Thompson

Year: 
2012

Agency:
J. Water Thompson

Year: 
2012

Agency:
J. Water Thompson

Year: 
2012