Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike
Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire
Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike
Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire
Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike
Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire
Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike
Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire
Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike
Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire
Nike Sticker Wall.
Take every advantage.
ACTIVATION CAMPAIGN
Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed
on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top.
The shoppers took every advantage to grab the stickers they wanted.
The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.
During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’.
We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about
how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching
the fans by surprise and proving to them that Nike is still there for them.
Nike
Sticker Wall.
Take every advantage.
ACTIVATION CAMPAIGN
Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed
on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.
The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.
During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.
Nike
Sticker Wall.
Take every advantage.
ACTIVATION CAMPAIGN
Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.
The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.
During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.
Nike
Sticker Wall.
Take every advantage.
ACTIVATION CAMPAIGN
Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.
The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.
During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.
Nike
Sticker
Wall.
Take every advantage.
ACTIVATION CAMPAIGN
Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.
The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.
During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.
The
Sticker Wall.
The
Sticker Wall.
The Sticker Wall.
The Sticker Wall.
Credits
Digital Creative Director:
Tristan Fitzgerald
Art Director:
Beatriz Carosini
Credits
Digital Creative Director:
Tristan Fitzgerald
Art Director:
Beatriz Carosini
Credits
Digital Creative Director:
Tristan Fitzgerald
Art Director:
Beatriz Carosini
Credits
Digital Creative Director:
Tristan Fitzgerald
Art Director:
Beatriz Carosini
Credits
Digital Creative Director:
Tristan Fitzgerald
Art Director:
Beatriz Carosini
Agency:
J. Water Thompson
Year:
2012
Agency:
J. Water Thompson
Year:
2012
Agency:
J. Water Thompson
Year:
2012
Agency:
J. Water Thompson
Year:
2012
Agency:
J. Water Thompson
Year:
2012
bcarosini. BERLIN
hello@beatrizcarosini.com
bcarosini. BERLIN
hello@beatrizcarosini.com
bcarosini. BERLIN
hello@beatrizcarosini.com
Made with ♥ in Berlin.
Impressum
Made with ♥ in Berlin.
Impressum
Made with ♥ in Berlin.
Impressum
Copyright © 2019. All rights reserved.
Copyright © 2019. All rights reserved.
Copyright © 2019. All rights reserved.