Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike


Credits
Creative Director: Tristan Fitzgerald
Creative: Beatriz Carosini 

Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike

Credits
Creative Director: Tristan Fitzgerald
Creative: Beatriz Carosini 

Awards:
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike

Credits
Creative Director: Tristan Fitzgerald
Creative: Beatriz Carosini 

Awards
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike

Credits
Creative Director: Tristan Fitzgerald
Creative: Beatriz Carosini 

Awards
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Role: Concept & Art Direction
Agency: J. Walter Thompson
Client: Nike

Credits
Creative Director: Tristan Fitzgerald
Creative: Beatriz Carosini 

Awards
Dubai Lynx Awards: Finalist
Gemas Effies: 2 Silvers & Bronze
Ad Campaign of the Year: Finalist
Mena Cristal Awards: Sapphire

Nike Sticker Wall.










Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed
on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top.
The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’.
We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about
how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching
the fans by surprise and proving to them that Nike is still there for them.

Nike

Sticker Wall.

Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed
on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.

Nike

Sticker Wall.

Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.

Nike

Sticker Wall.

Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.

Nike

Sticker

Wall.

Take every advantage.

ACTIVATION CAMPAIGN

Nike Football Sticker Wall was an experienced project with more than 10 thousand stickers deployed on the hoarding of the closed store in Mall of the Emirates, Dubai (UAE), with the rarest labels at the top. The shoppers took every advantage to grab the stickers they wanted.

The Nike store was closing for refurbishment. Despite closing down, we wanted to keep a presence for Nike in the mall, while also keeping Nike top of mind for their football-obsessed fans. Even though the store was temporarily closed, we needed to still give those fans access to the brand.

During that season, Nike was all about ‘take every advantage’; with a football positioning of ‘ruthless brilliance’. We knew we had to devise a solution fitting both aspects. We dove deep into the insight and thought about how we could take advantage of the situation and turn a ‘store closing’ into a positive experience, and catching the fans by surprise and proving to them that Nike is still there for them.

The
Sticker Wall.

The
Sticker Wall.

The Sticker Wall.

The Sticker Wall.

Nki_Sticker_GIF
Runaway
Dove Invisible Dry
Comedy Break Show
Kit Kat
M. Cooper meets Corsa
The Opel Corsa
#AdamYourself
The Opel Adam
Upsets the Luxury Class
The Opel Astra
Instasurvival
Land Rover
Calligraphy
The Opel Corsa
Small Cars Small Stories
The New Adam Rocks
Hot Cats
The Opel Corsa
Need a little magic? #seasonsolved
Gorillas
Anything But Cute
The New Adam Rocks
Mini Car
Hyundai
Bittersweet
The Opel Corsa
Rotkohl – the Film
Gorillas
Guilty Pleasure
Febreze
logo_white_footer

bcarosini. BERLIN
hello@beatrizcarosini.com

 

        

bcarosini. BERLIN 
hello@beatrizcarosini.com

 

        

bcarosini. BERLIN 
hello@beatrizcarosini.com

 

        

ig
fb
lkn
xing

Made with ♥ in Berlin.

Impressum
Made with ♥ in Berlin.

Impressum
Made with ♥ in Berlin.

Impressum
Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.