Role: Social Media Concept & Art Direction
Creative Agency: Scholz & Friends Berlin
Client: Hyundai

Credits
Creative Director: Logan Woods
Creative: Beatriz Carosini
Project Director: Rosanna Louise Collier 
Project Manager: Julia Fröde

Role: Social Media Concept & Art Direction
Creative Agency: Scholz & Friends Berlin
Client: Hyundai

Credits
Creative Director: Logan Woods
Creative: Beatriz Carosini
Project Director: Rosanna Louise Collier 
Project Manager: Julia Fröde

Role: Social Media Concept & Art Direction
Creative Agency: Scholz & Friends Berlin
Client: Hyundai

Credits
Creative Director: Logan Woods
Creative: Beatriz Carosini
Project Director: Rosanna Louise Collier 
Project Manager: Julia Fröde

Role: Social Media Concept & Art Direction
Creative Agency: Scholz & Friends Berlin
Client: Hyundai

Credits
Creative Director: Logan Woods
Creative: Beatriz Carosini
Project Director: Rosanna Louise Collier 
Project Manager: Julia Fröde

Role: Social Media Concept & Art Direction
Creative Agency: Scholz & Friends Berlin
Client: Hyundai

Credits
Creative Director: Logan Woods
Creative: Beatriz Carosini
Project Director: Rosanna Louise Collier 
Project Manager: Julia Fröde
 

Mini Car - 45 EV 

Sometimes, the biggest and boldest ideas manifest in the smallest forms. A tiny space can encapsulate years
of research and development, showcasing some of the world's most groundbreaking technological advancements. Moreover, it can also serve a noble purpose. Such is the case with a special project inspired by the Hyundai 45 - the brand-new Mini 45 EV. This Mini 45 EV stands out for its unique combination of size and purpose.

The Hyundai team recognized that their technological innovations could make a meaningful difference in the lives of some of the world's most vulnerable individuals – children. Consequently, for now, this vehicle isn't intended for regular roads. Instead, it assumes a completely different role: this compact and ingenious vehicle, inspired by the Hyundai 45 concept car, employs Emotional Adaptive Vehicle Control, or EAVC, to create a serene and stress-free environment for young children undergoing cancer treatment at one of the world's leading pediatric hospitals,
the SJD Barcelona Children's Hospital in Spain.

Mini Car -
45 EV 

Sometimes, the biggest and boldest ideas manifest in the smallest forms. A tiny space can encapsulate
years of research and development, showcasing some of the world's most groundbreaking technological advancements. Moreover, it can also serve a noble purpose. Such is the case with a special project inspired
by the Hyundai 45 - the brand-new Mini 45 EV. This Mini 45 EV stands out for its unique combination of size
and purpose.

The Hyundai team recognized that their technological innovations could make a meaningful difference in the lives of some of the world's most vulnerable individuals – children. Consequently, for now, this vehicle isn't intended for regular roads. Instead, it assumes a completely different role: this compact and ingenious vehicle, inspired by the Hyundai 45 concept car, employs Emotional Adaptive Vehicle Control, or EAVC, to create a serene and stress-free environment for young children undergoing cancer treatment at one of the world's leading pediatric hospitals, the SJD Barcelona Children's Hospital in Spain.

Mini Car -
45 EV

Sometimes, the biggest and boldest ideas manifest in the smallest forms. A tiny space can encapsulate years of research and development, showcasing some of the world's most groundbreaking technological advancements. Moreover, it can also serve a noble purpose. Such is the case with a special project inspired by the Hyundai 45 - the brand-new Mini 45 EV. This Mini 45 EV stands out for its unique combination of size and purpose.

The Hyundai team recognized that their technological innovations could make a meaningful difference in the lives of some of the world's most vulnerable individuals – children. Consequently, for now, this vehicle isn't intended for regular roads. Instead, it assumes a completely different role: this compact and ingenious vehicle, inspired by the Hyundai 45 concept car, employs Emotional Adaptive Vehicle Control, or EAVC, to create a serene and stress-free environment for young children undergoing cancer treatment at one of the world's leading pediatric hospitals, the SJD Barcelona Children's Hospital in Spain.

Mini Car -
45 EV

Sometimes, the biggest and boldest ideas manifest in the smallest forms. A tiny space can encapsulate
years of research and development, showcasing some of the world's most groundbreaking technological advancements. Moreover, it can also serve a noble purpose. Such is the case with a special project inspired by the Hyundai 45 - the brand-new Mini 45 EV. This Mini 45 EV stands out for its unique combination of size and purpose.

The Hyundai team recognized that their technological innovations could make a meaningful difference
in the lives of some of the world's most vulnerable individuals – children. Consequently, for now, this vehicle isn't intended for regular roads. Instead, it assumes a completely different role: this compact and ingenious vehicle, inspired by the Hyundai 45 concept car, employs Emotional Adaptive Vehicle Control, or EAVC,
to create a serene and stress-free environment for young children undergoing cancer treatment at one
of the world's leading pediatric hospitals, the SJD Barcelona Children's Hospital in Spain.

Mini Car -
45 EV

Sometimes, the biggest and boldest ideas manifest
in the smallest forms. A tiny space can encapsulate
years of research and development, showcasing some
of the world's most groundbreaking technological advancements. Moreover, it can also serve a noble purpose. Such is the case with a special project inspired by the Hyundai 45 - the brand-new Mini 45 EV. This Mini 45 EV stands out for its unique combination of size and purpose.

The Hyundai team recognized that their technological innovations could make a meaningful difference
in the lives of some of the world's most vulnerable individuals – children. Consequently, for now, this vehicle isn't intended for regular roads. Instead, it assumes a completely different role: this compact and ingenious vehicle, inspired by the Hyundai 45 concept car, employs Emotional Adaptive Vehicle Control, or EAVC, to create a serene and stress-free environment for young children undergoing cancer treatment at one
of the world's leading pediatric hospitals, the SJD Barcelona Children's Hospital in Spain.

Social Media
Concept

Social Media
Concept

Social Media
Concept

Social Media
Concept

Social Media
Concept

As part of the campaign, we've developed content for all social media channels, with teasers, sneak peeks, and the unveiling of the Mini Car concept film.

As part of the campaign, we've developed content for all social media channels, with teasers, sneak peeks, and the unveiling
of the Mini Car concept film.

As part of the campaign, we've developed content
for all social media channels, with teasers, sneak peeks, and the unveiling of the Mini Car concept film.

As part of the campaign,
we've developed content for all
social media channels, with teasers,
sneak peeks, and the unveiling
of the Mini Car concept film.

As part of the campaign, we've developed content
for all social media channels, with teasers, sneak peeks, and the unveiling
of the Mini Car concept film.