Role: Concept 
Agency: Scholz & Friends
Client: Opel

Role: Concept 
Agency: Scholz & Friends
Client: Opel

Role: Concept 
Agency: Scholz & Friends
Client: Opel

Role: Concept 
Agency: Scholz & Friends
Client: Opel

Role: Concept 
Agency: Scholz & Friends
Client: Opel

M. Cooper meets

the new Corsa.

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe, it was developed the campaign website neuesOh.de

The site includes some animated videos where Opel teamed up with the artist Marty Cooper to demonstrate
the new premium class innovations of the new Opel Corsa. The artist uses transparent cells, a black pen,
Tippex as well as a regular iPhone and brings animated characters into the real world. His characters interact
with the new Opel Corsa to show some innovative features.

M. Cooper

meets the

new Corsa.

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe, it was developed the campaign website neuesOh.de

The site includes some animated videos where Opel teamed up with the artist Marty Cooper to demonstrate the new premium class innovations of the new Opel Corsa. The artist uses transparent cells, a black pen, Tippex as well as a regular iPhone and brings animated characters into the real world. His characters interact with the new Opel Corsa to show some innovative features.

M. Cooper

meets the

new Corsa.

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe, it was developed the campaign website neuesOh.de

The site includes some animated videos where Opel teamed up with the artist Marty Cooper to demonstrate the new premium class innovations of the new Opel Corsa. The artist uses transparent cells, a black pen, Tippex as well as a regular iPhone and brings animated characters into the real world. His characters interact with the new Opel Corsa to show some innovative features.

M. Cooper

meets the

new Corsa.

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe, it was developed the campaign website neuesOh.de

The site includes some animated videos where Opel teamed up with the artist Marty Cooper to demonstrate the new premium class innovations of the new Opel Corsa. The artist uses transparent cells, a black pen, Tippex as well as a regular iPhone and brings animated characters into the real world. His characters interact with the new Opel Corsa to show some innovative features.

M. Cooper

meets the

new Corsa.

THE NEW CORSA! THE NEW OH!
DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe, it was developed the campaign website neuesOh.de

The site includes some animated videos where Opel teamed up with the artist Marty Cooper to demonstrate the new premium class innovations of the new Opel Corsa. The artist uses transparent cells, a black pen, Tippex as well as a regular iPhone and brings animated characters into the real world. His characters interact with the new Opel Corsa to show some innovative features.