Role: Art Direction
Agency: Young & Rubicam
Client: Kit Kat

Credits
Artists: Ali & Shaima, Fahad Albutairi, Tony Abou
Creative Director: Jojo Bihag
Creative: Beatriz Carosini 
Creative: Guillaume Calmelet
Media Agency: MEC Dubai

Awards:
Cannes Lions: Finalist
Dubai Lynx: Bronze  
Stevie Awards: 2 Silvers
MENA Digital Awards: Gold

Media Coverage:
Campaign Magazine
The National
Gulf News
Time Out
Arabian Business
Khaleej Times

Role: Art Direction
Agency: Young & Rubicam
Client: Kit Kat

Credits
Artists: Ali & Shaima, Fahad Albutairi, Tony Abou
Creative Director: Jojo Bihag
Creative: Beatriz Carosini 
Creative: Guillaume Calmelet
Media Agency: MEC Dubai

Awards:
Cannes Lions: Finalist
Dubai Lynx: Bronze  
Stevie Awards: 2 Silvers
MENA Digital Awards: Gold

Media Coverage:
Campaign Magazine
The National
Gulf News
Time Out
Arabian Business
Khaleej Times

Role: Art Direction
Agency: Young & Rubicam
Client: Kit Kat

Credits
Artists: Ali & Shaima, Fahad Albutairi,
Tony Abou
Creative Director: Jojo Bihag
Creative: Beatriz Carosini 
Creative: Guillaume Calmelet
Media Agency: MEC Dubai

Awards
Cannes Lions: Finalist
Dubai Lynx: Bronze  
Stevie Awards: 2 Silvers
MENA Digital Awards: Gold

Media Coverage
Campaign Magazine
The National
Gulf News
Time Out
Arabian Business
Khaleej Times

Role: Art Direction
Agency: Young & Rubicam
Client: Kit Kat

Credits
Artists: Ali & Shaima, Fahad Albutairi, Tony Abou
Creative Director: Jojo Bihag
Creative: Beatriz Carosini 
Creative: Guillaume Calmelet
Media Agency: MEC Dubai

Awards
Cannes Lions: Finalist
Dubai Lynx: Bronze  
Stevie Awards: 2 Silvers
MENA Digital Awards: Gold

Media Coverage
Campaign Magazine
The National
Gulf News
Time Out
Arabian Business
Khaleej Times

Role: Art Direction
Agency: Young & Rubicam
Client: Kit Kat

Credits
Artists: Ali & Shaima, Fahad Albutairi, Tony Abou
Creative Director: Jojo Bihag
Creative: Beatriz Carosini 
Creative: Guillaume Calmelet
Media Agency: MEC Dubai

Awards
Cannes Lions: Finalist
Dubai Lynx: Bronze  
Stevie Awards: 2 Silvers
MENA Digital Awards: Gold

Media Coverage
Campaign Magazine
The National
Gulf News
Time Out
Arabian Business
Khaleej Times

Kit Kat Comedy 

Break Show.

A laugh in every break.

KIT KAT COMEDY BREAK SHOW SOCIAL MEDIA CAMPAIGN

At the beginning of 2013, the whole Arab world needed a break. In a tense and unpredictable climate,
KIT KAT wanted to put a smile in people’s breaks, build its social media audience and create entertaining
content to engage with its consumers. So we created the KIT KAT Comedy Break Show. The first online
talent show is searching for the next big Arab comedian.

The Comedy Break Show campaign was distributed through two hubs – kitkatcomedybreak.com and a 
YouTube channel. On both platforms, viewers could watch episodes and additional content, discuss, vote
and win prizes for themselves. 

The content was shared across Facebook and Twitter to followers, fans, friends of fans, and interest-based audiences in Arabic and English.

Kit Kat Comedy 

Break Show.

A laugh in every break.

KIT KAT COMEDY BREAK SHOW SOCIAL MEDIA CAMPAIGN

At the beginning of 2013, the whole Arab world needed a break. In a tense and unpredictable climate, KIT KAT wanted to put a smile in people’s breaks, build its social media audience and create entertaining content to engage with its consumers. So we created the KIT KAT Comedy Break Show. The first online talent show is searching for the next big Arab comedian.

The Comedy Break Show campaign was distributed through two hubs – kitkatcomedybreak.com and a YouTube channel. On both platforms, viewers could watch episodes and additional content, discuss, vote and win prizes for themselves. The content was shared across Facebook and Twitter to followers, fans, friends of fans and interest-based audiences in Arabic and English.

Kit Kat 

Comedy 

Break Show.

A laugh in every break.

KIT KAT COMEDY BREAK SHOW SOCIAL MEDIA CAMPAIGN

At the beginning of 2013, the whole Arab world needed a break. In a tense and unpredictable climate, KIT KAT wanted to put a smile in people’s breaks, build its social media audience and create entertaining content to engage with its consumers. So we created the KIT KAT Comedy Break Show. The first online talent show is searching for the next big Arab comedian.

The Comedy Break Show campaign was distributed through two hubs – kitkatcomedybreak.com and a YouTube channel. On both platforms, viewers
could watch episodes and additional content, discuss, vote and win prizes for themselves. The content was shared across Facebook and Twitter to followers,
fans, friends of fans and interest-based audiences in Arabic and English.

Kit Kat 

Comedy 

Break Show.

A laugh in every break.

KIT KAT COMEDY BREAK SHOW SOCIAL MEDIA CAMPAIGN

At the beginning of 2013, the whole Arab world needed a break. In a tense and unpredictable climate, KIT KAT wanted to put a smile in people’s breaks, build its social media audience and create entertaining content to engage with its consumers. So we created the KIT KAT Comedy Break Show. The first online talent show is searching for the next big Arab comedian.

The Comedy Break Show campaign was distributed through two hubs – kitkatcomedybreak.com and a YouTube channel. On both platforms, viewers could watch episodes and additional content, discuss, vote and win prizes for themselves. The content
was shared across Facebook and Twitter to followers,  fans, friends of fans and interest-based audiences in Arabic and English.

Kit Kat 

Comedy 

Break Show.

A laugh in
every break.

KIT KAT COMEDY BREAK SHOW



SOCIAL MEDIA CAMPAIGN

At the beginning of 2013, the whole Arab world needed a break. In a tense and unpredictable climate, KIT KAT wanted to put a smile in people’s breaks, build its social media audience and create entertaining content to engage with its consumers. So we created the KIT KAT Comedy Break Show. The first online talent show is searching for the next big Arab comedian.

The Comedy Break Show campaign was distributed through two hubs – kitkatcomedybreak.com and a YouTube channel. On both platforms, viewers could watch episodes and additional content, discuss, vote and win prizes for themselves. The content was shared across Facebook and Twitter to followers,  fans, friends of fans and interest-based audiences in Arabic and English.