Instasurvival - Beatriz Carosini

SOCIAL MEDIA CAMPAIGN | MOBILE

INSTA

SURVIVAL

LAND ROVER

SOCIAL MEDIA

INSTA

SURVIVAL

LAND ROVER

Role: Concept & Art Direction
Agency: Young & Rubicam
Client: Land Rover

Awards:
Dubai Lynx Awards
Silver

Role: Concept & Art Direction
Agency: Young & Rubicam
Client: Land Rover

Awards:
Dubai Lynx Awards
Silver

Role: Concept & Art Direction
Agency: Young & Rubicam
Client: Land Rover

Awards:
Dubai Lynx Awards
Silver

Role: Concept & Art Direction
Agency: Young & Rubicam
Client: Land Rover

Awards:
Dubai Lynx Awards
Silver

Role: Concept & Art Direction
Agency: Young & Rubicam
Client: Land Rover

Awards:
Dubai Lynx Awards
Silver

InstaSurvival.

Survive your weekend adventure.

INSTASURVIVAL SOCIAL MEDIA CAMPAIGN

Land Rover wanted to show the Arab world the wealth of knowledge it has about the Middle East and reinforce
the connection between the brand and its target audience.

Land Rover InstaSurvival – a social media response campaign, was created, where people could send a photo
on Instagram along with their location and receive a personalized survival tip about their area within minutes.

For each request, we made sure the tip would be useful in the exact area. We researched every possible danger,
every animal indigenous to that location and the impact of the weather, on the different terrains, people could encounter there and make their trip safe.

InstaSurvival.

Survive your weekend adventure.

INSTASURVIVAL SOCIAL MEDIA CAMPAIGN

Land Rover wanted to show the Arab world the wealth of knowledge it has about the Middle East and reinforce the connection between the brand and its target audience.

Land Rover InstaSurvival – a social media response campaign, was created, where people could send a photo on Instagram along with their location and receive a personalized survival tip about their area within minutes.

For each request, we made sure the tip would be useful in the exact area. We researched every possible danger, every animal indigenous to that location and the impact of the weather, on the different terrains, people could encounter there and make their trip safe.

Insta

Survival.

Survive your

weekend adventure.

INSTASURVIVAL SOCIAL MEDIA CAMPAIGN

Land Rover wanted to show the Arab world the wealth of knowledge it has about the Middle East and reinforce the connection between the brand and its target audience.

Land Rover InstaSurvival – a social media response campaign, was created, where people could send a photo on Instagram along with their location and receive a personalized survival tip about their area within minutes.

For each request, we made sure the tip would be useful in the exact area. We researched every possible danger, every animal indigenous to that location and the impact of the weather, on the different terrains, people could encounter there and make their trip safe.

Insta

Survival.

Survive your

weekend adventure.

INSTASURVIVAL SOCIAL MEDIA CAMPAIGN

Land Rover wanted to show the Arab world the wealth of knowledge it has about the Middle East and reinforce the connection between the brand and its target audience.

Land Rover InstaSurvival – a social media response campaign, was created, where people could send a photo on Instagram along with their location and receive a personalized survival tip about their area within minutes.

For each request, we made sure the tip would be useful in the exact area. We researched every possible danger, every animal indigenous to that location and the impact of the weather, on the different terrains, people could encounter there and make their trip safe.

Insta

Survival.

Survive

your weekend

adventure.

INSTASURVIVAL SOCIAL MEDIA CAMPAIGN

Land Rover wanted to show the Arab world the wealth of knowledge it has about the Middle East and reinforce the connection between the brand and its target audience.

Land Rover InstaSurvival – a social media response campaign, was created, where people could send a photo on Instagram along with their location and receive a personalized survival tip about their area within minutes.

For each request, we made sure the tip would be useful in the exact area. We researched every possible danger, every animal indigenous to that location and the impact of the weather, on the different terrains, people could encounter there and make their trip safe.