INTEGRATED CAMPAIGN | INTERACTIVE FILM
THE NEW OH!
HOT CATS
THE OPEL CORSA
INTEGRATED CAMPAIGN | INTERACTIVE FILM
THE NEW OH!
HOT CATS
THE OPEL CORSA
INTEGRATED CAMPAIGN | INTERACTIVE FILM
HOT CATS
THE OPEL CORSA
INTEGRATED CAMPAIGN | INTERACTIVE FILM
HOT CATS
THE OPEL CORSA
INTEGRATED CAMPAIGN
HOT
CATS
THE OPEL CORSA
Role: Concept
Agency: Scholz & Friends
Client: Opel
Role: Concept
Agency: Scholz & Friends
Client: Opel
Role: Concept
Agency: Scholz & Friends
Client: Opel
Role: Concept
Agency: Scholz & Friends
Client: Opel
Role: Concept
Agency: Scholz & Friends
Client: Opel
Hot Cats.
The new Opel Corsa - so cosy,
it's cat approved. - The new OH!
THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN
The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting
the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.
To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de. The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new
Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.
The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.
Hot Cats.
The new Opel Corsa - so cosy,
it's cat approved. - The new OH!
THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN
The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH!
- spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.
To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de.
The website includes the Hot Cats web special – an interactive video, where people can guide
cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.
The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.
Hot Cats.
The new Opel Corsa -
so cosy, it's cat approved.
- The new OH!
THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN
The campaign for the new Opel Corsa comes under the claim: The New Corsa!
The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.
To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de. The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.
The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.
Hot Cats.
The new Opel Corsa -
so cosy, it's cat approved.
- The new OH!
THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN
The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.
To launch the new Opel Corsa in Europe it was developed the campaign website neuesOH.de The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.
The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.
Hot
Cats.
The new
Opel Corsa -
so cosy, it's
cat approved.
- The new OH!
THE NEW CORSA! THE NEW OH!
DIGITAL CAMPAIGN
The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.
To launch the new Opel Corsa in Europe it was developed the campaign website neuesOH.de The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.
The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.
Interactive
Film.
Interactive
Film.
Interactive
Film.
Interactive
Film.
Credits
Digital Creative Directors:
Dirk Ollmann, Yun-Jung Hwang
Conceptual Creative:
Beatriz Carosini
Copywriter:
Holger Kohl
Art Directors:
Julijus Rebic, Moritz Hettwer
Screen design:
Frauke Müller
Credits
Digital Creative Directors:
Dirk Ollmann, Yun-Jung Hwang
Conceptual Creative:
Beatriz Carosini
Copywriter:
Holger Kohl
Art Directors:
Julijus Rebic, Moritz Hettwer
Screen design:
Frauke Müller
Production Agency:
Mr. Bobs Film GmbH
Film Director:
Lutz Hattenhauer
Agency:
Scholz & Friends
Year:
2014
Production Agency:
Mr. Bobs Film GmbH
Film Director:
Lutz Hattenhauer
Agency:
Scholz & Friends
Year:
2014
Production Agency:
Mr. Bobs Film GmbH
Film Director:
Lutz Hattenhauer
Agency:
Scholz & Friends
Year:
2014
Production Agency:
Mr. Bobs Film GmbH
Film Director:
Lutz Hattenhauer
Agency:
Scholz & Friends
Year:
2014
Production Agency:
Mr. Bobs Film GmbH
Film Director:
Lutz Hattenhauer
Agency:
Scholz & Friends
Year:
2014
bcarosini. BERLIN
hello@beatrizcarosini.com
bcarosini. BERLIN
hello@beatrizcarosini.com
bcarosini. BERLIN
hello@beatrizcarosini.com
Made with ♥ in Berlin.
Impressum
Made with ♥ in Berlin.
Impressum
Made with ♥ in Berlin.
Impressum
Copyright © 2019. All rights reserved.
Copyright © 2019. All rights reserved.
Copyright © 2019. All rights reserved.