Hot Cats - Beatriz Carosini

Role: Concept
Agency: Scholz & Friends
Client: Opel

Hot Cats.

The new Opel Corsa - so cosy,

it's cat approved. - The new OH!

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting
the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de. The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new
Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.

Hot Cats.

The new Opel Corsa - so cosy,

it's cat approved. - The new OH!

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH!
- spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de.
The website includes the Hot Cats web special – an interactive video, where people can guide
cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.

Hot Cats.

The new Opel Corsa -

so cosy, it's cat approved.

- The new OH!

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa!
The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de. The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.

Hot Cats.

The new Opel Corsa -

so cosy, it's cat approved.

- The new OH!

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOH.de The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.

Hot

Cats.

The new

Opel Corsa -

so cosy, it's

cat approved.

- The new OH!

THE NEW CORSA! THE NEW OH!
DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOH.de The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel.

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.