INTEGRATED CAMPAIGN | INTERACTIVE FILM

THE NEW OH!

HOT CATS

THE OPEL CORSA 

INTEGRATED CAMPAIGN | INTERACTIVE FILM

THE NEW OH!

HOT CATS

THE OPEL CORSA 

INTEGRATED CAMPAIGN | INTERACTIVE FILM

HOT CATS

THE OPEL CORSA 

INTEGRATED CAMPAIGN | INTERACTIVE FILM

HOT CATS

THE OPEL CORSA 

INTEGRATED CAMPAIGN

HOT 

CATS

THE OPEL CORSA 

Role: Concept 
Agency: Scholz & Friends
Client: 
Opel


Role: Concept 
Agency: Scholz & Friends
Client: 
Opel


Role: Concept 
Agency: Scholz & Friends
Client: 
Opel


Role: Concept 
Agency: Scholz & Friends
Client: 
Opel

Role: Concept 
Agency: Scholz & Friends
Client: 
Opel

Hot Cats.










The new Opel Corsa - so cosy, 




it's cat approved. - The new OH!

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting
the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de. The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new
Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel. 

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.


Hot Cats.










The new Opel Corsa - so cosy, 




it's cat approved. - The new OH!

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH!
- spotlighting
the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de. 
The website includes the Hot Cats web special – an interactive video, where people can guide
cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel. 

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.


Hot Cats.










The new Opel Corsa - 

so cosy, it's cat approved.

- The new OH!

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa!
The new OH! - spotlighting
the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOh.de. The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel. 

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.


Hot Cats.










The new Opel Corsa - 

so cosy, it's cat approved.

- The new OH!

THE NEW CORSA! THE NEW OH! DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOH.de The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel. 

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.

Hot

Cats.



The new

Opel Corsa -

so cosy,  it's

cat approved.  

- The new OH!

THE NEW CORSA! THE NEW OH!
DIGITAL CAMPAIGN

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.

To launch the new Opel Corsa in Europe it was developed the campaign website neuesOH.de The website includes the Hot Cats web special – an interactive video, where people can guide cute cats through the interior of the new Opel Corsa, discovering warm hot spots as heated seats, windscreen and leather steering wheel. 

The fluffiest teaser video generated up to 660.000 hits on the Opel Deutschland YouTube channel.

Hot_Cats_bigimg3
Hot_Cats_bigimg2
Hot_Cats_bigimg7
Hot_Cats_bigimg1
Hot_Cats_bigimg4
Hot_Cats_bigimg5

Interactive
Film.

Interactive
Film.

Interactive
Film.

Interactive
Film.

Cats_laptop_tp

Credits

Digital Creative Directors:
Dirk Ollmann, Yun-Jung Hwang

Conceptual Creative:
Beatriz Carosini 

Copywriter:  
Holger Kohl 

Art Directors:  
Julijus Rebic, Moritz Hettwer

Screen design: 
Frauke Müller

Credits

Digital Creative Directors:
Dirk Ollmann, Yun-Jung Hwang

Conceptual Creative:
Beatriz Carosini 

Copywriter:  
Holger Kohl 

Art Directors:  
Julijus Rebic, Moritz Hettwer

Screen design: 
Frauke Müller


Production Agency: 

Mr. Bobs Film GmbH


Film Director: 
Lutz Hattenhauer


Agency:
Scholz & Friends

Year:
2014




Production Agency: 

Mr. Bobs Film GmbH


Film Director: 
Lutz Hattenhauer


Agency:
Scholz & Friends

Year:
2014




Production Agency: 

Mr. Bobs Film GmbH


Film Director: 
Lutz Hattenhauer


Agency:
Scholz & Friends

Year:
2014


Production Agency: 
Mr. Bobs Film GmbH


Film Director: 
Lutz Hattenhauer


Agency:
Scholz & Friends

Year:
2014

Production Agency: 
Mr. Bobs Film GmbH


Film Director: 
Lutz Hattenhauer


Agency:
Scholz & Friends

Year:
2014

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bcarosini. BERLIN
[email protected] 

 

        

bcarosini. BERLIN 
[email protected]

 

        

bcarosini. BERLIN 
[email protected]

 

        

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Made with ♥ in Berlin.

Impressum
Made with ♥ in Berlin.

Impressum
Made with ♥ in Berlin.

Impressum
Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.