Guilty Pleasure - Beatriz Carosini

Freelance Role: Concept & Art Direction
Agency: Grey Germany
Client: Procter & Gamble

Guilty Pleasures.

Eliminate the odours of your

#guiltypleasures with Febreze.

GUILTY PLEASURE TVC CAMPAIGN

Guilty Pleasures - We all have it.

Those little pleasures that, at the core, we know they’re wrong, but the joy we take from them surpasses
the guilt we feel. That’s why we still do them.

Mostly, because we know we can keep this guilty little pleasure... a secret.

However, as people realised how effectively Febreze eliminates any smell in their homes, even those they
have gone nose blind to, some people started looking at Febreze as a way of enjoying their guilty-pleasure
with a sense of immunity and certainty they would never get caught.

Guilty

Pleasures.

Eliminate the odours of your

#guiltypleasures with Febreze.

GUILTY PLEASURE TVC CAMPAIGN

Guilty Pleasures - We all have it.

Those little pleasures that, at the core, we know they’re wrong, but the joy we take from them surpasses the guilt we feel. That’s why we still do them.

Mostly, because we know we can keep this guilty little pleasure... a secret.

However, as people realised how effectively Febreze eliminates any smell in their homes, even those they have gone nose blind to, some people started looking at Febreze as a way of enjoying their guilty-pleasure with a sense of immunity and certainty they would never get caught.

Guilty

Pleasures.

Eliminate the odours

of your #guiltypleasures

with Febreze.

GUILTY PLEASURE TVC CAMPAIGN

Guilty Pleasures - We all have it.

Those little pleasures that, at the core, we know they’re wrong, but the joy we take from them surpasses the guilt we feel. That’s why we still do them.

Mostly, because we know we can keep this guilty little pleasure... a secret.

However, as people realised how effectively Febreze eliminates any smell in their homes, even those they have gone nose blind to, some people started looking at Febreze as a way of enjoying their guilty-pleasure with a sense of immunity and certainty they would never get caught.

Guilty

Pleasures.

Eliminate the odours of your

#guiltypleasures with Febreze.

GUILTY PLEASURE TVC CAMPAIGN

Guilty Pleasures - We all have it.

Those little pleasures that, at the core, we know they’re wrong, but the joy we take from them surpasses the guilt we feel. That’s why we still do them.

Mostly, because we know we can keep this guilty little pleasure... a secret.

However, as people realised how effectively Febreze eliminates any smell in their homes,
even those they have gone nose blind to, some people started looking at Febreze as a way of enjoying their guilty-pleasure with a sense of immunity and certainty they would never
get caught.

Guilty

Pleasures.

Eliminate the

odours of your

#guiltypleasures

with Febreze.

GUILTY PLEASURE TVC CAMPAIGN

Guilty Pleasures - We all have it.

Those little pleasures that, at the core, we know they’re wrong, but the joy we take from them surpasses the guilt we feel. That’s why we still do them.

Mostly, because we know we can keep this guilty little pleasure... a secret.

However, as people realised how effectively Febreze eliminates any smell in their homes,
even those they have gone nose blind to, some people started looking at Febreze as a way of enjoying their guilty-pleasure with a sense of immunity and certainty they would never get caught.