INTEGRATED CAMPAIGN | TVC

ANYTHING
BUT CUTE

THE NEW ADAM ROCKS

INTEGRATED CAMPAIGN | TVC

ANYTHING

BUT CUTE

THE NEW ADAM ROCKS

Role: Art Direction
Agency: Scholz & Friends
Client: Opel


Role: Art Direction
Agency: Scholz & Friends
Client: Opel


Role: Art Direction
Agency: Scholz & Friends
Client: Opel


Role: Art Direction
Agency: Scholz & Friends
Client: Opel


Role: Art Direction
Agency: Scholz & Friends
Client: Opel

Anything

But Cute.

The New Adam Rocks. 

ANYTHING BUT CUTE INTEGRATED CAMPAIGN

Under the slogan “Anything But Cute”, it was created an integrated campaign; for print, TV, and online
channels, to launch the new Opel Adam Rocks in Europe. It describes the attributes of the new addition
to the ADAM family – modern, masculine and adventurous.
 


Anything

But Cute.

The New Adam Rocks. 

ANYTHING BUT CUTE INTEGRATED CAMPAIGN

Under the slogan “Anything But Cute”, it was created an integrated campaign; for print, TV, and online channels, to launch the new Opel Adam Rocks in Europe. It describes the attributes of the new addition to the ADAM family – modern, masculine and adventurous.
 


Anything

But Cute.

The New Adam Rocks. 

ANYTHING BUT CUTE INTEGRATED CAMPAIGN

Under the slogan “Anything But Cute”, it was created an integrated campaign; for print, TV, and online channels, to launch the new Opel Adam Rocks in Europe. It describes the attributes of the new addition to the ADAM family – modern, masculine and adventurous.
 


Anything

But Cute.

The New Adam Rocks. 

ANYTHING BUT CUTE INTEGRATED CAMPAIGN

Under the slogan “Anything But Cute”, it was created an integrated campaign; for print, TV, and online channels, to launch the new Opel Adam Rocks in Europe. It describes the attributes of the new addition to the ADAM family – modern, masculine and adventurous.

Anything

But Cute.

The New

Adam Rocks. 

ANYTHING BUT CUTE INTEGRATED CAMPAIGN

Under the slogan “Anything But Cute”, it was created an integrated campaign; for print, TV, and online channels, to launch the new Opel Adam Rocks in Europe. It describes the attributes of the new addition to the ADAM family – modern, masculine and adventurous.

BuzzFeed
cooperation

In cooperation with BuzzFeed, Opel launched 
a page for the new Adam Rocks aligning with 
the campaign: Anything But Cute.

BuzzFeed
cooperation

In cooperation with BuzzFeed, Opel launched 
a page for the new Adam Rocks aligning with 
the campaign: Anything But Cute.

BuzzFeed
cooperation

In cooperation with BuzzFeed,
Opel launched a page for the 
new Adam Rocks aligning with 
the campaign: Anything But Cute.

BuzzFeed
cooperation

In cooperation with BuzzFeed, Opel launched a page for the new
Adam Rocks 
aligning with the campaign: Anything But Cute.

BuzzFeed
cooperation

In cooperation with BuzzFeed, Opel launched a page for the new Adam Rocks aligning with the campaign: 
Anything But Cute. 

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.

Adam_Rock_Laptop3

Credits

Creative Director:
Dirk Ollmann 

Conceptual Creatives:
Dirk Ollmann, Walter Schütz

Copywriter:  
Alexander Gutt

Art Directors:  
Beatriz Carosini, Frauke Müller, Moritz Hettwer, Viola Riechert

Credits

Creative Director:
Dirk Ollmann 

Conceptual Creatives:
Dirk Ollmann, Walter Schütz

Copywriter:  
Alexander Gutt

Art Directors:  
Beatriz Carosini, Frauke Müller,
Moritz Hettwer, Viola Riechert

Credits

Creative Director:
Dirk Ollmann 

Conceptual Creatives:
Dirk Ollmann, Walter Schütz

Copywriter:  
Alexander Gutt

Art Directors:  
Beatriz Carosini, Frauke Müller,
Moritz Hettwer, Viola Riechert

Credits

Creative Director:
Dirk Ollmann 

Conceptual Creatives:
Dirk Ollmann, Walter Schütz

Copywriter:  
Alexander Gutt

Art Directors:  
Beatriz Carosini, Frauke Müller,
Moritz Hettwer, Viola Riechert



Production Agency: 

TEMPOMEDIA

Film Director: 
Anders Hallberg

Agency:
Scholz & Friends

Year:
2014





Production Agency: 

TEMPOMEDIA


Film Director: 
Anders Hallberg

Agency:
Scholz & Friends

Year:
2014


Production Agency: 
TEMPOMEDIA


Film Director: 
Anders Hallberg

Agency:
Scholz & Friends

Year:
2014

Production Agency: 
TEMPOMEDIA

Film Director: 
Anders Hallberg

Agency:
Scholz & Friends

Year:
2014

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Made with ♥ in Berlin.

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Made with ♥ in Berlin.

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Made with ♥ in Berlin.

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Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.


Copyright © 2019. All rights reserved.